Branding, upgrades to drive new RV offering
As the ‘travel ban’ triggers a resurge in caravanning and camping, RV parks in the Wakefield Regional Council area will see a progressive investment in branding and other improvements over the coming months.
Last night, Council committed $55,000 to significantly improve the Hamley Bridge RV Park – in particular, the toilet block facilities.
Wakefield Mayor Rodney Reid said the park did not currently meet the standards that Council and the community RV park operators wished to provide for visitors and the community.
“The toilet block is run down and we want to make sure those people who choose to stay at Hamley Bridge have good facilities,” Mayor Reid said.
The Hamley Bridge works will also include:
- Minor tree trimming
- Minor earthworks (placing new rubble)
- Installation of bollards
- Possible upgrade of power to the toilet block (to be inspected)
- New branded signage
- Install new toilet suites and hand basins
- Repaint entire toilet block: doors/walls /ceilings/floors and fascias inside and out
In line with its Wakefield 2030 strategies, Council recently invited RV park operators at Blyth, Brinkworth, Snowtown, Hamley Bridge, Lochiel and Owen, to look at options for consistent branding across the region.
A separate budget of $40,000 was approved as part of Council’s 2021/22 Annual Community Plan, to include establishing an RV Park brand across Wakefield.
Council also has plans to trial a ticket machine at Snowtown RV Park to see if this system of ‘pay and go’ is worth considering for other parks. The Snowtown RV Park is temporarily closed for repairs as a community driven project to upgrade its toilet and shower facilities takes shape.
“We’d like to see a network of attractive and enticing tourist facilities to encourage travellers to stay longer – a key strategy in our community plan, Wakefield 2030.
“This involves ensuring people’s experience in our parks is enjoyable, safe and comfortable.”